About Us
Solutions for businesses in London with international reach.
Primefocus delivers expert legal and strategic support to startups, SMEs, and corporates in the life sciences sector — with a particular focus on manufacturers and supply-chain participants. We help businesses navigate product safety, compliance, and liability challenges through clear, actionable advice aligned to their commercial needs.
Our expertise spans a wide range of life sciences fields, including:
- Beauty devices and cosmetics
- Talc-containing products
- Medical devices and diagnostics
- Pharmaceuticals
- Biotechnology
- Organic agriculture and food
- AI-enabled health products and clinical trials
We translate complex legal and regulatory frameworks into practical, business-first solutions that support continuity and growth:
- Ensuring compliance from pre-market planning through the full product lifecycle
- Helping prevent disputes through effective contract drafting, internal processes, and team training
- Guiding clients through regulatory investigations while minimising reputational impact
- Delivering strategic support in product-related crises
Led by Eliza Hayes, Primefocus operates through a trusted network of consultant lawyers, paralegals, and technical specialists across disciplines and jurisdictions. We do not represent clients in litigation proceedings, but we offer strategic input and referrals where needed. Our advice is technically sound, commercially attuned, and responsive to the realities of your business.
Eliza Hayes — Principal Solicitor
Eliza is a solicitor qualified in England and Wales, with deep expertise in product liability and dispute resolution gained at leading international law firms. With a science degree complementing her legal background, she brings a cross-disciplinary perspective to complex product and regulatory challenges.
She partners with businesses across the life sciences sector — from early-stage ventures to established multinationals — through one-off consultations and long-term strategic engagements. Her work is defined by clarity, responsiveness, and a focus on commercially viable outcomes.
How We Can Help
Regulatory Strategy & Market Entry
- Go-to-market advice for new and innovative products
- Supply-chain due diligence; importer/distributor obligations
- Regulatory compliance reviews and documentation alignment
- Internal policies and clear B2B contract terms
Crisis Management & Strategic Response
- 24/7 decision support during product-related incidents
- Corrective action planning and execution
- Regulator notifications and engagement strategy
- Consumer communications and press statements
Regulatory RFIs & Investigations
- Drafting responses and coordinating technical/legal data
- End-to-end guidance through regulatory processes
Cross-Border Coordination
- International reach via trusted local counsel and technical experts
- Single point of contact for multi-jurisdictional matters
Dispute Avoidance
- Early risk assessment and mitigation
- Contractual risk allocation and pre-action strategy
- Commercial negotiation support
Legal Dispute Guidance
We do not represent clients in litigation proceedings. However, we guide clients through the process — whether facing a single claim or a class action — and connect them with suitable litigation counsel and technical experts as needed.
Tailored Training & Workshops
- Product safety and liability fundamentals for business and legal teams
- "Compliance by design" for early product and packaging decisions
- Incident-response simulations and recall readiness drills
- Custom sessions for founders, technical teams (product, QA, engineering), and internal legal advisors
Fees
We work on fixed-fee arrangements with a clearly defined scope of work from the outset.
Contact
Primefocus is based in London, England. We operate via a virtual office and offer both in-person and remote meetings.
Email: Eliza.Hayes@primefocuslaw.com
Phone and WhatsApp: +44 (0) 7472 481843
Disclaimer: This website is for general information only and does not constitute legal advice. We do not represent clients in litigation proceedings.